BMW Turns Their Tires Into A Printing Press
The car featured ink dispensers above the wheels, which were used to create unique prints for fans.
BMW shows off the power of the all-new M6 Coupe in a unique way, by creating prints with its tires. As the car races from 0 to 60 in 4.1 seconds, the company sent an actual treadmark captured on its way from 0 to 60 to BMW fans nationwide, leaving them with a lasting impression of its acceleration.
Paper was laid down over a track, and the Chief Driving Instructor at the BMW Performance Driving School, Matt Mullins, drove an M6 Coupe over it to create the ‘M Print’. Co.Create reports that ink dispensers were fitted above the vehicle’s tires, which he could trigger to spray as he accelerated. The M Prints are being cut and sent out to BMW fans in a direct mail campaign. You can check out the prints being created in the video below: