Kapture is an app that rewards users for taking pictures of ‘moments’ and sharing them on social networks. They can view nearby moments to see what they need to take a picture of, like their favorite dish in Little Italy or a new outfit they can’t wait to buy.
The free iPhone app (an Android version is currently in the works) lets brands and businesses leverage anyone taking a photo as a brand ambassador by offering instant rewards, including discounts and physical goods. These can either be redeemed instantly, saved for a later date, or given as gifts to friends.
Kapture has signed up more than 300 merchants in New York City, including major fashion, hospitality and lifestyle brands such as Vince Camuto, The Strand Bookstore, and Anthony Bourdain’s restaurant Les Halles. The platform allows brands to benefit from the billions of photos taken and shared monthly via social media. Photos taken via Kapture are transformed into Polaroids that are stamped with a brand’s logo. Brian D. Martelli, co-founder and CEO of Kapture, said:
With Kapture, what resonates most for me is creating a new, yet organic channel for brands and merchants to reach new and loyal customers through a very familiar behavior; photographs. Given the growing number of photos uploaded to Facebook and Twitter on a daily basis, we believe our platform is a powerful solution for brands and merchants to maximize their reach on the social media curve.