Creative director Voldemars Dudums covered a keyboard with unsalted fat so the hungry birds triggered the keys to create their own tweets.
When the independent weekly Latvian magazine IR wanted to reinforce its online presence and highlight the importance of its main principle, “everyone has the right to be heard,” it decided to give Twitter back to the original tweeters: the birds. With help from creative director Voldemars Dudums a computer keyboard was set up in Sarnate, a small village in Latvia, and covered in a layer of unsalted fat.
This helped the birds survive the harsh winter temperatures, and the keys they landed on were linked to the @hungry_birds Twitter account so they created their own tweets for people to read while pecking away at their dinner. They could also watch the birds live via the Birds on Twitter site. This campaign was very successful, and as Colossal reports, landed Dudums a Webby People’s Voice Award for Online Guerilla & Innovation. Check out the video below to learn more about the campaign: