Toronto-based agency John St. have produced a humorous video about viral marketing. In it, they offer clients a “professional clicking” service called ‘Buyral,’ which ensures millions of clicks for their video so it goes viral. They use lots of methods to do this, like getting children and the elderly involved to do the clicking.

This service also turns lots of other things into a click for a video, such as the buttons in the elevator, ATMs, pedestrian crossings, or even playing a game of Whack-a-Mole. You can check out the tongue-in-cheek video on the art of making something go viral below:

John St.