Huffington Post co-founder Ken Lerer and former CEO Eric Hippeau have collaborated to create NowThisNews, a new social news video application available on iOS that aggregates original and third party videos from the web. Recognizing the decline of interest in current affairs and eager to appeal to a younger audience, the pair are adamant to go where the audience is: mobile. For original content, each news clip is prefaced by a NowThisNews host, with external content branded to show their curation. By providing news in a vehicle that young people understand, the digital video startup is currently pushing out 10-15 clips daily under categories including Top Stories, Awesome Debates, Tech and Fun. Content on the app is two way — users are able to generate their own videos, engage in discussions through comments and contribute to future stories.
Their vibrant, youthful branding is sure to attract the desired audience if marketed the right way. Beyond their app, NowThisNews gives access to news stories in spaces where new audiences are active – information is pushed out via their Twitter feed, Facebook page and through their dedicated vertical on BuzzFeed.
Check out an example of one of their videos below: