Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?
It was only meant to drive social engagement with the brand, but when Grip Limited, the creative and digital agency that manages the fast food brand’s social media, received thousands of messages from fans who actually wanted a pizza scented perfume they ran with it. Beverly D’Cruz, Marketing and Product Development Director for Pizza Hut Canada, said in a recent press release:
When our ad team at GRIP brought the idea to us, we absolutely loved it. What better way to celebrate our Facebook fans than by providing them with a way to enjoy the fresh smell of Pizza Hut pizza whenever they want!
The scent, which the company describes as “dough with a little bit of seasoning added,” won’t be found in a store near you. Only 110 bottles were created, and these will be mailed out to lucky fans just in time for Christmas.
Pizza Hut sees the stunt as a way to connect with their customers and to show off the brand’s sense of humor. But they aren’t the first fast food chain to spray on the charm, back in 2008 Burger King created a scent called Flame which they described as ”the scent of seduction with a hint of flame-broilled meat.”