Red Bull in Brazil noticed that the consumption of energy drinks during the day is increasing every year. The company decided to show the benefits of its beverages by installing a “drive-thru” that was accessed via an elevator in a busy office building. By pressing a specific floor, employees were able to access a Redbull vending machine without having to get out of the elevator.
Throughout the day, the Redbull team changed the message placed in the elevator to explain the benefits of an energy drink during mornings, afternoons, and evenings. The clever campaign was produced by the advertising agency Loducca. Watch the campaign below: