Agency’s Holiday Card Is Also A Reindeer Racing Video Game
VML Australia lets any compete with people around the world through Facebook.
Digital ad agency VML Australia released their 2012 digital Christmas card, titled Reindeer Races. The interactive card begins as an epic Hollywood-style trailer then leads the audience to a website where they can play with friends in a “real-world interactive race between four of Santa’s reindeer.” Users will be allocated a reindeer when they connect with Facebook and will be placed in the next available race. Players control their reindeer on a holiday-themed track, simply using two keyboard keys to control its speed while they race against their Facebook friends, or computer-controlled ‘bots’.