Concept reveals a continued focus on rugged and functional styling.
Ford’s presentation at the 2013 North American International Auto Show concentrated on work vehicles. As a surprise, a new concept full-size pickup truck concept was unveiled. Called the Atlas Concept, the truck shows where Ford might be headed in terms of styling for the next generation F-150. The Atlas adopts a more chiseled, angular shape language over the sweeping arcs found in many of their other vehicles including the Fiesta, Focus and even Transit van.