menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Ford Previews Future Pickup Truck

Ford Previews Future Pickup Truck

Concept reveals a continued focus on rugged and functional styling.

Dave Pinter, PSFK

 

Ford’s presentation at the 2013 North American International Auto Show concentrated on work vehicles. As a surprise, a new concept full-size pickup truck concept was unveiled. Called the Atlas Concept, the truck shows where Ford might be headed in terms of styling for the next generation F-150. The Atlas adopts a more chiseled, angular shape language over the sweeping arcs found in many of their other vehicles including the Fiesta, Focus and even Transit van.

ford_atlas_concept-2

ford_atlas_concept-3

ford_atlas_concept-7

ford_atlas_concept-6

ford_atlas_concept-5

Ford

 

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store