Mobile Web Design To Listen To Rather Than View

Mobile Web Design To Listen To Rather Than View

Advertising agency Barton F Graf 9000 has created a mobile site better suited to the first function of phones: voice.

Ryan Gerhardt
  • 22 february 2013

Agencies don’t make it on Creativity’s 2012 Agency A-List by following the status quo, acting predictably, and being all-around ‘normal.’ Creativity, a branch of Crain Communications, is looking for something that is unexpected, weird, and that may even make you flinch at first. Something like Frank Reardon (below) from the Kayak commercials.

Frank Reardon

In walks Barton F Graf 9000. Or rather, in ‘rolls’ Barton – walking is much too normal.

Indie ad shop Barton F Graf 9000, a prestigious member of Creativity’s 2012 Agency-A List, has again startled no one, and at the same time everyone, with their quirky take on a mobile site. Barton, instead of optimizing their website to convert visually to a mobile browser, converted their website to better fit the strengths of mobile access – speech and sound.

The agencies mobile website is blank except for a blinking number: 1-877-594-GRAF (4723). It may seem strange in an age of text, visual, and digital advances to actually use a phone to hear something, but it’s worth a listen. After being welcomed by the system’s voice software, you’re provided six options:

–       Press ‘1’ to hear about their work (including a play-by-play of TV spots like their work for Kayak)

–       Press ‘2’ for a client list

–       Press ‘3’ to contact the agency

–       Press ‘4’ to hear about awards they’ve won

–       Press ‘5’ for local movie listings (which actually directs you to Moviefone), and

–       Press ‘6’ for a ‘smarter version’ of the menu (which reads the same menu with a British accent)

It’s a clever and certainly different approach by an agency that’s known to be a little off-color – even if the execution itself seems old school and outdated. Give the site a call for yourself, and check out some of the campaigns that have helped give Barton F Graf 9000 their distinctive reputation below:

Little Caesar’s


New agency hire announcement:

Barton F Graf 9000


Images via Barton F Graf 9000


Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Fashion Today

Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Work Today

Tech Job Site Created Just For Those Who Are Older Than 30

A new occupational job board presents a creative solution to age discrimination in the tech world


Get PSFK's Related Report: Future of Automotive

See All
Europe Today

Architect Turns A Giant Smile Into A Public Exhibition

The structure offers visitors a new perspective of London and creates an immersive environment that integrates structure, surface, space and light

Children Today

Norwegian Kids Are Using Their Phones To Log Unsafe Street Conditions

Travel Agent is an app that gamifies the reporting of hazardous conditions to improve the safety of children's commute to school

Related Expert

Colin Nagy

Marketing and Advertising

Travel Today

Google Wants To Help You Plan Your Next Trip

A new app curates vacation itineraries and organizes reservation emails to take the work out of planning a getaway

Technology Today

Small Handheld Analyzer Checks Oral Hygiene On The Go

The breath-detecting gadget gives people a quick and easy peek into their dental health

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color

Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge


Future Of Work
Cultivating The Next Generation Of Leaders

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

No search results found.