menu

Barbie AR Mirror Lets Girls Apply Digital Makeup

Barbie AR Mirror Lets Girls Apply Digital Makeup
technology

The Digital Makeover Mirror pairs an iPad with a vanity mirror, enabling users to try on lipstick and eye shadow without making a mess.

Emma Hutchings
  • 18 february 2013

Unveiled by Mattel at the International Toy Fair last week, the Barbie Digital Makeover Mirror pairs an iPad with a vanity mirror for augmented reality play. Girls can try on different shades of lipstick, eye shadow and glitter without making a mess.

Beyond play, this type of app could be used in makeup stores to show consumers how different products will look on them before they decide whether to buy them.

Barbie AR Mirror Lets Girls Apply Digital Makeup

Mashable reports that the mirror app uses augmented reality technology and photo facial recognition to put the makeup in the right place. They dip a ‘wand’ into pretend makeup and it digitally appears on their face when they look in the interactive mirror.

Girls can easily wipe off the makeup and start over again, and if they are pleased with their look they can save it to a digital scrapbook or share it with friends on Facebook. The Barbie Digital Makeover Mirror goes on sale in August for $69.99.

Mattel

+#technology
+Apple
+augmented reality
+barbie
+consumer goods
+Electronics & Gadgets
+Facebook
+iPad
+makeup
+mattel
+mirror
+technology
+Youth
Trending

Experience The News In Virtual Reality

Arts & Culture
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.