Belgian post office will roll out new line of tasty postage next month.
Visitors flock to Belgium for a variety of reasons, but two of them are beer and chocolate. Infusing a stamp with the taste of ale might lead to unfortunate consequences, but adding a cocoa touch is unlikely to have the same effects.
Images of tasty treats will be produced on paper that carries the scent of chocolate, and painted over with a glossy coating that amplifies the alluring smell. The collection of 500,000, to be released March 25, comes in 5 designs and will showcase Belgium’s chocolate heritage. There’s also a reason to lick the back–it will taste like chocolate, thanks to cocoa-oil incorporated into the adhesive backing. The cocoa-like essence that sets them apart from regular stamps was formulated by top perfumers from several European countries.
According to Creativity Online, this is the first instance of flavored stamps for the Belgian Post Office, which released chocolate-themed postage payment back in 1999 and 2006.
Curious about the process? Watch the video below:
And if your tastebuds are tickled by the prospect, email firstname.lastname@example.org, who will send you a stamp to try.