Like most publications of its ilk, FHM is well known for tips on girls and glamor. The brand’s German outpost decided to weave some practical advice into its pages—by creating a “bra-lendar.” Don’t let the name deceive you. It’s not another collection of high-gloss pages populated by models in lingerie and bikinis. That would indeed by typical FHM fare. This is a new kind of organizer that aims to give men some hands-on training when it dealing with troublesome lingerie.

The gadget, which was handed out to choice readers, is fashioned like a bra back, featuring three vertically-positioned eye hooks. The formerly clueless gentleman can then adjust the hooks to record the day, date and month on a daily basis and in doing so, learn how to more suavely manage feminine undergarments. It appears to have gained traction in the media–but it remains to be seen if a publicly available version will soon be available.

FHM