Magazine de-mystifies bras for men in a creative manner.
Like most publications of its ilk, FHM is well known for tips on girls and glamor. The brand’s German outpost decided to weave some practical advice into its pages—by creating a “bra-lendar.” Don’t let the name deceive you. It’s not another collection of high-gloss pages populated by models in lingerie and bikinis. That would indeed by typical FHM fare. This is a new kind of organizer that aims to give men some hands-on training when it dealing with troublesome lingerie.
The gadget, which was handed out to choice readers, is fashioned like a bra back, featuring three vertically-positioned eye hooks. The formerly clueless gentleman can then adjust the hooks to record the day, date and month on a daily basis and in doing so, learn how to more suavely manage feminine undergarments. It appears to have gained traction in the media–but it remains to be seen if a publicly available version will soon be available.