ArcherMen is targeting a manly audience with their range of air fresheners. While they usually feature scents like vanilla or lavender, Archer ‘Air Superiority’ offers Distillery, European Sports Car, and Hunting Lodge. The product targets an audience that is currently underserved, but will it encourage more men to buy air freshener?
The “high-end line of quality room spray” comes in red, white and black spray cans. They use a safe water-based solution and an environmentally-friendly nitrogen-based propellant.
The sprays provide “a welcome option within a product category that has only offered flowers, ladybugs and honey-suckle dreamscapes.” The Distillery air freshener smells like charred oak, sour mash and bourbon, the European Sports Car has notes of worn leather and aftershave, and the Hunting Lodge features hearth stone, gun powder and damp timber scents. The Archer ‘Air Superiority’ collection is available from ArcherMen’s website for $14 each.