A complete contrast to the classic black that provides a “blank canvas” for writers, artists, and creatives.
Although Moleskine notebooks are iconic for their sleek black covers, over the years the company has introduced other colors such as yellow, green, blue, and pink. Recently, Moleskine has introduced a new line of journals and notebooks that are all white.
The new range of products are clean, and minimalistic. The contrast to black with an absence of color conveys the idea of it being a “blank canvas” and the connotation of “starting from a clean slate.”
On its website, Moleskine notes that:
Great works have been created on white, such as The White Album by The Beatles, so called because the sleeve features no title, just an embossing of the band’s name. The White on White canvases of Suprematist painter Kazimir Malevich are simple yet powerful examples of modern art. White has also had an impact on architecture: Le Corbusier’s vision for modern living is embodied in his iconic white structures which went on to inspire a whole movement.
The white Moleskine notebooks are only available online in the Europe and U.S. stores, and will be on shelves in selected stores from July, 2013.