If you have an idea about changing the travel experience on American Airlines, the company wants to hear from you. Instead of calling customer service or sending them a tweet, you can write down your pitch on a napkin for the chance to win domestic air travel.

The contest started yesterday and runs until March 12th, inviting passengers to complete the form online or drop their napkin into boxes located at the #newAmerican lounge at the Austin Convention Center and the Startup America Lounge at the Austin Hilton.

The topical contest targets those traveling to SXSW, typically people ahead of the innovation curve, and it also ties in nicely with the airline’s recent rebrand. The napkin entry can be any idea for a product or business and you can use the entire surface of the napkin to write down or draw the basic concept.

Only one entry is allowed per person and they will be judged by a panel of experts based on novelty, creativity, and viability. Two winners will each receive either 4,000 Business ExtrAA points or 50,000 AAdvantage miles, depending on whether they entered as a business or individual.

Paper Napkin Pitch

Photo by Adam Ostrow