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James Fairbank: How To Brand A Certain Lifestyle [PSFK 2013]

Watch James Fairbank of Rapha Racing discuss the need to underline lifestyle when it comes to branding strategy.

Betsy Mead

Cult brand marketer James Fairbank of Rapha attained success through his emphasis on playing up to a lifestyle to garner recognition for his brand. The Head of Brand Marketing at Rapha Racing spoke about this goal at PSFK CONFERENCE 2012 LONDON. This year’s speaker Abigail Posner has been following a similar aim at Google.

On April 12, Abigail will speak at our PSFK CONFERENCE 2013, to expound on what she is attempting to do as Head of Strategic Planning, Agency Development at Google by humanizing the experience of branding and taking into account real live behaviors and interests.

Watch James’s talk below to get some background on the theme that Abigail will be elaborating on at this year’s conference.

We’re excited to hear about what’s in store for Abigail and Google at the PSFK CONFERENCE 2013 in a few weeks! See her and other thought leaders, business innovators and future forward creators April 12 at the Museum of Jewish Heritage in NYC for a day of inspiration and actionable insights.

Click here for more information.

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