In a campaign for the New Museum, Droga5 has turned city phones into booths where passersby can hear local stories from 1993
The New Museum currently has an exhibition that transports you to what life was like back in 1993. Droga5 has launched a campaign that takes this experience out of the museum and onto every street corner in Manhattan. ‘Recalling 1993‘ commemorates this pivotal year in New York City’s history by utilizing one of the last remaining relics of that time: the pay phone.
These machines are turned into geo-located time capsules featuring hundreds of never-before-told stories and memories, such as the World Trade Center bombing in the Financial District, the club culture at Limelight in Chelsea, and the opening of Angels in America in Midtown.
If you pick up any pay phone in Manhattan and dial 1-855-FOR-1993 toll-free, you can hear hyper-local personal accounts about what was happening on that block.
A range of people talk about what the neighborhood was like 20 years ago, including WNYC’s Brian Lehrer, the Village Voice’s Michael Musto, CUNY’s Suzanne Wasserman, Mario Batali, Chazz Palminteri, Fern Mallis, Doug E. Doug, Robin Byrd, James St. James, and many more. You can check out the video below to learn more about this project: