The new PHOTOiD HTML5 app enables customers to transform Air Max designs by applying colors from their online pictures.
Nike has launched a new platform that enables customers to use their favorite Instagram photos to transform a pair of sneakers. Nike PHOTOiD, a HTML5 app, lets you select a photo and then it applies colors from the image to Air Max shoes (Nike Air Max 1 iD, 90 iD or 95 iD).
The custom sneakers are based on the available NIKEiD color palette for each shoe. The Nike PHOTOiD design can then be shared through Facebook, Twitter, Tumblr, Pinterest, Google+ and back to Instagram. You can also purchase the individualized Air Max shoes, which will arrive within four weeks.
As one of Nike’s most celebrated and frequently reinterpreted designs, the Nike Air Max has long been a symbol of self-expression. Adapted from sport by a community of enthusiasts whose love for the shoe brought it to the street, the Nike Air Max is appreciated for its classic design and bold colored panels. Nike PHOTOiD launches with the Nike Air Max to offer the community a new way to make a sport icon personal and expressive. Nike PHOTOiD provides a new, powerful tool to inspire creativity with the Nike Air Max and further connect the digital and physical worlds.