Ads have certainly become even more high-tech and captivating than before as we can see from this latest Nike’s offering promoting their Free model. The sportswear company collaborated with media agencies Mindshare, Kinetic, and JCDecaux for its holographic outdoor advertising campaign in Amsterdam.
The campaign is the first in holographic 3-D advertising. The ad basically consists of a Holocube that shows a hologram of the Nike Free moving around and bending forward and back to simulate its flexibility, which is the key feature of the shoe model. These holographic cubes are located in the Leidseplein, Rembrandtplein and the Damrak areas.
The holocube is transparent so people can see the display from all sides. With the bright and dynamic display, it can certainly capture the attention of passersby.
Watch the video below to see the holographic ad in action.