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Luxury Denim Brand Turns Old Jeans Into New Rugs

Pants that are no longer able to be worn are upcycled into a useful, eco-friendly household item.

Ross Brooks
Ross Brooks on April 1, 2013. @greenidealism

Trying to figure out what to do with old jeans normally ends in one conclusion – throw them away. This results in a lot of wasted material, which is exactly why Nudie Jeans has decided to start doing things differently. They are taking the old worn-out jeans and turning them into rugs.

The idea of a rug made out of other people’s jeans could be off putting for some, but the denim is cleaned and processed beforehand. More importantly the rugs look pretty cool and are a much better use of the old material than taking up space in a landfill.

nudie denim rug close up

After being shredded into smaller sections, the pieces of fabric are sewn back together, giving the rug a great multi-coloured look and textured feel you would expect from any high-quality rug. The woven creations are made in Turkey and once finished, measure 2000 x 1500mm, big enough to take up a good amount of space and add a modern touch to any room.

If you want to pick one of these up, you’ll have to head over the Nudie Jeans House in L.A or track down a concept store in your local area that might stock them.

Nudie Jeans

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