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Luxury Denim Brand Turns Old Jeans Into New Rugs

Luxury Denim Brand Turns Old Jeans Into New Rugs
Design

Pants that are no longer able to be worn are upcycled into a useful, eco-friendly household item.

Ross Brooks
  • 1 april 2013

Trying to figure out what to do with old jeans normally ends in one conclusion – throw them away. This results in a lot of wasted material, which is exactly why Nudie Jeans has decided to start doing things differently. They are taking the old worn-out jeans and turning them into rugs.

The idea of a rug made out of other people’s jeans could be off putting for some, but the denim is cleaned and processed beforehand. More importantly the rugs look pretty cool and are a much better use of the old material than taking up space in a landfill.

nudie denim rug close up

After being shredded into smaller sections, the pieces of fabric are sewn back together, giving the rug a great multi-coloured look and textured feel you would expect from any high-quality rug. The woven creations are made in Turkey and once finished, measure 2000 x 1500mm, big enough to take up a good amount of space and add a modern touch to any room.

If you want to pick one of these up, you’ll have to head over the Nudie Jeans House in L.A or track down a concept store in your local area that might stock them.

Nudie Jeans

Design
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