Cougar Life, the online dating service aimed at connecting cougars with younger men, has placed a controversial Mother’s Day-themed billboard on Sunset Boulevard in Los Angeles. The promotional billboard features a young mom nursing her baby, along with the caption “Jealous?”
It is located in the family-friendly neighborhood near Sherbourne Street and according to Cougar Life, the 90069 West Hollywood zip code is home to the most cougars in America per capita.
Cougar Life has over 4 million members, with “sexy single moms” making up more than a third of the users. Miss CougarLife.com Marlo Jordan says she intends to continue pushing the boundaries of free speech while extolling the virtues of cougar dating, stating: “Modern women don’t want to throw their sexuality out the window just because they’re moms.”