For the organization Responsible Young Drivers, Publicis Brussels created a barrier that stops people from operating a vehicle under the influence.
Ad agency Publicis Brussels created a parking barrier for the organization Responsible Young Drivers that stops drunk drivers from leaving the parking lot. The barrier doesn’t work with a ticket or chip, but with an alcohol test.
When a person drives up to the barrier, they have to blow into a breathalyzer. If they pass the test, the barrier opens and lets them out. If they fail, the parking barrier stays closed to literally stop anyone from driving drunk.
The alcohol barrier made its first appearance at Belgium’s most famous club ‘Carré’, during the weekend of its 22nd anniversary. Other clubs and organizers of music events will install an alcohol barrier too. You can check out the alcohol barrier in action in the video below: