Much of smartphone design and marketing today is focused on the vast number of functions that can be performed simultaneously on our devices, CEL positions itself with the complete opposite approach. The less-is-more concept was conceived by Sankalp Sinha, a 20-year old student at Sharda University. Developed from the notion that games, interactive apps, and social network are both distracting and damaging to productivity. CEL disables multi-tasking, reverting users back to handling one specific task at a time.
CEL has four basic functionalities: communication, music, photos, and fitness (it even lacks internet). The simple user experience plays out even in the design of the phone since it can be rotated at the middle, as it has two sides. Rotating either side of CEL launches the camera or the fitness device. If this concept makes it to production it will be interesting to see how it fares in the marketplace and who will be most gravitated towards it.