Nivea adds functionality to a traditional print ad promoting its Sun line in Brazil.
If you find yourself on a Brazilian beach, no need to leave if the battery on your phone is running low – thanks to Nivea and their clever magazine ad: a solar power charger for your phone. Created by Giovanni + Draftfcb in São Paulo, Brazil, the ad promotes Nivea’s Sun line which includes an ultra-thin solar panel and phone plug. The panel on the sunscreen ad is made of solar material that captures the suns rays, converting it into energy for your phone which plugs in via the port.
Featured in the Brazilian magazine, Veja Rio, the above promo video features 30+ seconds of Brazilian beach scenes before delving into a demo. It is an ad after all, but maybe they’re onto something by adding utility to a traditional print campaign where consumers can say: “Finally an ad that’s actually useful!”