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Supermarket Prints Annual Sustainability Report On Customers’ Receipts [Video]

Supermarket Prints Annual Sustainability Report On Customers’ Receipts [Video]
Innovation

European chain store makes its contributions to the environment easy to access for shoppers.

by Ross Brooks
  • 12 june 2013

To reiterate its environmental message in Italy, European supermarket chain Auchan is allowing it’s customers to gain full access to their sustainability report.

auchan-sustainability-receipt-2

What makes this particular sharing of information unique, is that the company is doing it via a regular receipt. Vistor’s to one of their stores just have to use their smartphone to scan the receipt, and they can gain access to all of Auchan’s sustainability information.

auchan-sustainability-receipt-3

German agency serviceplan were responsible for developing the idea, the results of which you can watch below:

Auchan

Innovation
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