Slash
Supermarket Prints Annual Sustainability Report On Customers’ Receipts [Video]

European chain store makes its contributions to the environment easy to access for shoppers.

Ross Brooks
Ross Brooks on June 12, 2013. @greenidealism

To reiterate its environmental message in Italy, European supermarket chain Auchan is allowing it’s customers to gain full access to their sustainability report.

auchan-sustainability-receipt-2

What makes this particular sharing of information unique, is that the company is doing it via a regular receipt. Vistor’s to one of their stores just have to use their smartphone to scan the receipt, and they can gain access to all of Auchan’s sustainability information.

auchan-sustainability-receipt-3

German agency serviceplan were responsible for developing the idea, the results of which you can watch below:

Auchan

TOPICS: Work & Business
TAGS:
Ross Brooks

Recent Articles By Ross Brooks RSS

Ross is a freelance writer who specializes in topics about the environment, architecture, art, design and creative tech. He is passionate about making a difference with his writing, whether that’s to encourage social change, promote a great idea, or just share a little bit of beauty with the world. You can also find his work on Inhabitat and Techly.com.au.

more...

Thinking...