Logo-Free Ads Stir Emotions In Unsuspecting Viewers [Video]

Logo-Free Ads Stir Emotions In Unsuspecting Viewers [Video]

Le Communique Art Show exhibit displayed ads stripped of their branding to engage young people and show them how creative the industry can be.

Daniela Walker
  • 10 july 2013

Advertising is often thought of as one of the great evils of our capitalist age. For many, it is not a hub of creativity nor does it have any resemblance to art. But what if ads were stripped of the very things that make them ads? In Le Communique Art Show, curated by ad agency Leo Burnett, advertisements went on display in a gallery but without their regular logos. Videos and photographs were presented to the public as if they were art, and as the video below shows, many were engaged and moved by what they saw before them.

Le Communique Art Show is the winner of the 4A’s TruthBrief Competition, which asked creatives to think of ways to improve the ad industry’s image in order to attract young talent into the fold. The competition arose from a 4A-commissioned study, ‘The Truth About Advertising’, which showed that people within the advertising world did not think of it as a creative space and that the heyday of advertising was behind them.

The Leo Burnett-run art show was held on a college campus, and ran as if it were a normal art exhibition. It was not until the end of the night that gallery-goers were told that the ‘art’ they had been viewing and interacting with all night was actually advertising. The final piece revealed was a canvas that read: ‘All the pieces you saw today were ads. Join the most creative community in the world.’

Ryan Wolin, Associate Creative Director at Leo Burnett said the art show was intended to do away with misconceptions that advertising was solely about commerce and not art. He commented:

In order to attract younger talent to this industry, we felt it was better to show them the real creativity in advertising rather than tell them. This campaign shows the strength of creative ideas in a very personal way.

The winning campaign will now tour campuses across the country to show young people how their creativity could flourish in advertising.

Watch the video below to see how advertising moved a crowd:

Leo Burnett // 4A TruthBrief


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Today

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail Today

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry


Get PSFK's Related Report: Future of Automotive

See All
Gaming & Play Today

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Entertainment Today

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Today

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

Millennials Today

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs Today

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Food Today

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Today

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work Today

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail Today

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Today

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Today

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Today

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.