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Furniture Shop’s Business Card Folds Into A Miniature Armchair [Pics]

London's bentply hands out innovative contact info.

Ross Brooks
Ross Brooks on July 9, 2013. @greenidealism

Business cards can be boring, something Richard C. Evans wanted to avoid when he designed the business card for a modernist furniture store Bentply, that is based in London.

The result is a unique business card that can be manipulated into a miniature chair, an experience that will be sure to not only amuse recipients, but also make sure they remember where they got it from.

Letterpress printed by elegante press, the design is printed on three layers of card – to ensure durability – along with specific perforations that allow the chair’s form to easily take shape.

bentply-business-card-4

While it’s unlikely any small creatures will be making use of the miniature armchair, it’s highly likely that the business card will stick in people’s minds, bringing the store some well-deserved attention.

Click through the gallery below to see the construction process.

Bentply

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