Vodafone Netherlands’s #HashtagHolidays suggests destinations based on what’s trending.
As part of its promotions for its All-in-1 Travel package Vodafone Netherlands created a social travel agency that provides travelers with destination suggestions based on popular travel-related hashtags.
Travelers can log on to #Hashtag Holidays and select their dream holiday based on popular hashtags from major cities in Europe.
The site uses an algorithm to analyze the different geographic locations of hashtags related to eating, partying or shopping. Some of the hashtags that the site analyzes include #foodporn, #YOLO, #romantic, #shopaholic, and #partyhard. #Hashtag Holidays then presents the popular destinations based on what’s trending on social media.
Visitors to the site are given a chance to win their dream holiday by checking in on the site when check-in opens each week. The first to check-in wins a #Hashtag Holiday. The competition runs until August 1st.
Check out the promotional video below.