Sports car company celebrate 5 million fans by letting them design their own car.
Crowdsourcing has recently dipped its toe into the world of sports cars, when more than 54,000 Facebook fans became responsible for designing a special edition Porsche 911 Carrera 4S.
The social design process happened as a celebration of the German automobile manufacturer reaching 5 million fans on Facebook.
After putting features and specifications to a vote, the end result was a Facebook blue 911 with black and white racing stripes. The doors also feature the words “5m Porsche Fans” and an aluminum dashboard displays the phrase “Personally built by 5 million Porsche fans.”
One lucky fan will win a chance to drive the car at the UK race circuit Silverstone – they will be chosen based on the number of Facebook friends they have that are also Porsche fans. Runners-up in second place through tenth place will receive a 1:43 scale model of the 911 Carrera 4S “5M Porsche Fans” vehicle.
See what the crowd is capable of in the pictures below: