Mexican restaurant Wahaca gives away Serrano chili seeds in little matchbooks that come with every customer’s bill.
The matches come with Serrano chili seeds that customers can plant by carefully snapping them off and planting them with the point-end down.
Wahaca has a series of chili expert videos on its blog to help people grow and take care of their chili plants.
The Wahaca food chain has several restaurants in the UK. One of the most popular ones is the popup restaurant in London’s Southbank Center. The Wahaca Southbank Experiment is a two-level restaurant that is built from eight recycled shipping containers and features commissioned street art by well-known Mexican street artists.