Creative agency Lola Madrid designed a new type of label for the wine Vino Loco (Crazy Wine).
This innovative wine label designed by creative agency Lola Madrid looks like a straightjacket. The design enhance the name of the wine, Vino Loco, which translates as “Crazy Wine”.
The white fabric label, which wraps around and secures at the back, includes basic information about the white Grenache wine. The packaging design also extends to a padded white box for the wine, simulating a cell in a mental institution, where three bottles can be stored.