Created by ad agency Colle + McVoy, the bicycle travelled on paths and trails in Minnesota offering assistance from certified specialists.
Ad agency Colle + McVoy created a GPS-enabled Tune-Up Bike for PedalMN to offer cyclists fast and free tune ups throughout the summer. The bike travelled along the paths and trails in Minnesota.
To help people locate the bike, GPS and a mobile friendly site were set up so they could instantly pinpoint its whereabouts using an interactive map displaying its location.
Certified bike technicians were on-hand at the bike to provide their expertise and perform quick tune-ups for free. You can check out the GPS-enabled Tune-Up Bike in the video below: