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GPS-Enabled Bike Offers Free Tune-Ups To Cyclists

GPS-Enabled Bike Offers Free Tune-Ups To Cyclists

Created by ad agency Colle + McVoy, the bicycle travelled on paths and trails in Minnesota offering assistance from certified specialists.

Emma Hutchings

Ad agency Colle + McVoy created a GPS-enabled Tune-Up Bike for PedalMN to offer cyclists fast and free tune ups throughout the summer. The bike travelled along the paths and trails in Minnesota.

GPS-Enabled Bike Offers Free Tune-Ups To Cyclists

To help people locate the bike, GPS and a mobile friendly site were set up so they could instantly pinpoint its whereabouts using an interactive map displaying its location.

Certified bike technicians were on-hand at the bike to provide their expertise and perform quick tune-ups for free. You can check out the GPS-enabled Tune-Up Bike in the video below:

Colle + McVoy

PSFK Writer Emma Hutchings
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