Piers Fawkes: Exploring The Vast Potential Of Light
PSFK's Future of Light report showcases innovations that improve lives, build communities, and connect people in new and meaningful ways.
Light’s importance in daily life cannot be overstated. As a tool it has the ability to do everything from creating the perfect ambience in an interior space to telling engaging stories that draw audiences in. It can promote feelings of well-being, build vibrant communities or set the stage for a grand reveal, yet it is often only noticed in its absence. However, as advanced technologies improve lighting efficiencies, cost, accessibility and control, this perception is changing.
With these new tools, designers, artists and manufacturers are exploring the powerful ways lighting can be deployed to alter the way people view their surroundings, create immersive experiences and respond on-demand to influence alertness and mood. With a focus on how light can support livelihood, improve safety and bring people together, these same creators are designing new solutions that are customizable, sustainable and scalable. Within the context of urban environments, these innovative uses of light are influencing everything from the ebb and flow of city life to the visual exchange of information and identity.
With our Future of Light report and editorial series, PSFK will summarize 12 trends that offer a framework for understanding light at the intersection of technology, community and sustainability. To help understand their larger significance, these trends have been grouped into four themes: Luminous Relationships, Illuminated Expression, Enlightened Communication, and Light For Life, which point to the novel ways lighting can be used to create experiences, tell stories, convey information and promote wellness.
PSFK has described each of these trends and identified best-in-class examples that illustrate how these innovations are manifesting within the marketplace. In addition, each trend is further supported by expert quotes and relevant data. PSFK hopes that these trends will help readers as they look to develop compelling lighting experiences for their marketing, retail, hospitality, healthcare and entertainment clients.
The Future of Light series explores light’s potential to improve lives, build communities, and connect people in new and meaningful ways. Brought to you in partnership with Philips Lighting, a full report is available as an iOS and Android app or as a downloadable PDF.