As part of the Stoptober campaign, British e-clinic HealthExpress created rubber Halloween masks that portray the ruined faces of smokers suffering from smoking-related diseases such as throat or mouth cancer and gum disease.
The masks featured faces with rotten teeth, sagging or gangrenous skin, a hole from a tracheotomy, and others. The masks demonstrate the effects of tobacco-related illnesses on one’s health, appearance, and life.
HealthExpress have sent out actors wearing the masks to the streets of UK cities that have high smoking populations. The mask-wearing actors went around the streets and handed out anti-smoking pamphlets.
Watch the promo video of the campaign below.