The furniture brand installed “3D billboards” with real people in functioning bathroom set-ups.
Swedish furniture brand IKEA installed “3D billboards” featuring real people at the Saint Lazare train station in Paris.
The installations consisted of two functioning bathrooms installed several feet above the ground and actors going about their bathroom routines, including brushing their teeth and styling their hair.
The installations came with the slogan, “At last a bathroom that rises above (the rest).”
Earlier this year IKEA turned two waiting rooms at electric car rental scheme Auto’lib into bathrooms.