H&M Cuts Down On Lines By Turning The Dressing Room Into A Cash Register

H&M Cuts Down On Lines By Turning The Dressing Room Into A Cash Register

The retailer makes a blockbuster move to firmly secure their dominance in America.

Serena Chu
  • 14 november 2013

H&M is opening up their new flagship store in Times Square, and will feature a new designer collection by Isabel Marant. The new store marks a merge between fashion and technology. Being the biggest and baddest store is not enough, this 4-storey retail hotspot is equipped with state-of-the-art technology that allows consumers to pay for purchases in the dressing-room area. iPad stations and benches can also be found in the fitting rooms on various floors.


Just when you think the store can’t get anymore chic and modern, gigantic LED screens hang on the side of the building that faces Broadway and 42nd Street. Drawing even more attention to their brand, the store is expecting to light up the streets of Manhattan in a New Year’s-styled countdown in anticipation of the stores grand opening, which is scheduled for Thursday 12:01 am. Talk about go big or go home.


Daniel Kulle, president of H&M North America, foresees a magnificent day tomorrow:

We’re going to dominate the Manhattan skyline.

An equally amazing collection of clothes, accessories, and shoes for men and women can be found throughout the store. H&M even expanded their cosmetics line to give shoppers a holistic experience. As an opening treat, $5 men’s button-down shirts and short-sleeve pique shirts are offered. Other deals include BOGO fashion snatches and fat full-purchase discounts.

With a special appearance by Lady Gaga, this flag ship store certainly definitely knows how to make a fashionable grand opening. Be a part of the action, and check out what all the buzz is about – you won’t be let down.


Source: WWD

Images: WWD


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