Veuve Clicquot’s “Fashionably Clicquot” unfolds into a functional holder, allowing the drink to be chilled on the go.
Prestigious champagne house Veuve Clicquot came out with a new limited edition packaging that looks like an elegant cylindrical carrier at first, but then unfolds into a functional ice bucket.
The “Fashionably Clicquot” packaging comes in two parts, a top cover and a bottom part made of pleated paper. With the cover off, the pleated part unfurls into an ice bucket. The inner part has a water-resistant coating to prevent any leakage.
Fashionably Clicquot comes in the brand’s signature black and yellow colors and includes a grosgrain ribbon that serves as the handle.
The creative packaging helps reduce waste and at the same time allows the champagne to be mobile and easy to bring anywhere.
Images: Luxury Insider