Pizza Hut Converts Delivery Boxes Into Augmented-Reality Ad Space [Video]

Pizza Hut Converts Delivery Boxes Into Augmented-Reality Ad Space [Video]

The restaurant chain has partnered with Xbox One to release an interactive pizza box with exclusive content.

Alan Khanukaev
  • 2 january 2014

In a promotion for the recently released game, Forza Motorsport 5, Pizza Hut UK has teamed up with Xbox One and augmented reality app, Blippar, to provide customers with exclusive game content directly on their smartphones.

The company, who has partnered with Microsoft in the past on the release of other high profile games like Halo 4, produced  500,000 limited edition pizza boxes wrapped in the game’s cover image. Customers can use the Blippar app to “blipp” the box and animate the image. Users can then interact with the image though their phone and gain access to game trailers and sweepstakes entries.

Blippar, who has worked on similar campaigns with brands like Pepsi and Pizza Hut competitor, Dominos, partners with brands and publishers to create and execute augmented reality campaigns. While this is the first time they’ve worked with Pizza Hut UK on a campaign of this sort, the pizza chain has previously incorporated AR in its Middle East operations as a way of engaging customers.

Watch below to see the full Blipp:

Pizza Hut UK // Blippar // Forza Motorsport 5

Sources: The Drum, FoodBev
Images: FoodBev


Lighting’s Impact On Sleep: More Than The Off Switch

Health Today

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Today

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous


Get PSFK's Related Report: Future of Automotive

See All
Technology Today

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

Retail Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Related Expert

Catherine Balsam-Schwaber

Brand Storytelling, TV Entertainment

Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Gaming & Play Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

Retail Today

Runners Are Delivering Groceries To Parisians

French supermarket Carrefour partnered with a running group for fast and memorable deliveries

Children Today

DIY Kits Let You Create Your Own Cameras And Speakers

Computer-building startup Kano has entered the IoT space with a new set of original products

Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Automotive Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car

Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Work Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

No search results found.