Instead of purchasing a Super Bowl ad spot, Apple released a 87-second film online to celebrate the 30th anniversary of the Mac.
The film shows how people use iPhones, iPads, and the Mac in their daily lives to do amazing things.
The film was shot using about a hundred iPhones by 15 crews stationed in fifteen locations around the world and it was shot in one day, January 24th, the same day that Apple introduced the Mac. It all resulted to over 70 hours of footage that was then edited on Apple computers. The process took 36 hours to complete.
The video was edited by Angus Wall and a team of 21 editors. The film was directed by Jake Scott, son of Ridley Scott, who directed Apple’s Super Bowl ad in 1984.
Check out the video below.