Cardboard Box Unfolds Into A Pop-Up iCalendar Holder [Pics]

Volkswagon creates a promotional mailing for the digital age

Calendars may not be the best use of paper, but their role as a free gift and simple promotional tool are undeniable. As part of their desire to become the world’s most ecologically sustainable car manufacturer, Volkswagen has create an eco-friendly version that is also compatible with your iPhone.

think-blue-volkswagon-eco-friendly-calendar-3

Dubbed the “world’s most eco-friendly calendar,” the calendar is not actually a calendar, it’s an iPhone stand that makes it easy to keep sight of your iCalender. Made from 99.9% recycled material and entirely carbon-offset, the iPhone holder is a smarter alternative in an age when we organize our lives digitally.

The calendar falls under the company’s Think Blue initiative, and was created by Memac Ogilvy

Volkswagen // Memac Ogilvy

Source: TrendHunter

Images: Behance

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