menu

Cardboard Box Unfolds Into A Pop-Up iCalendar Holder [Pics]

Cardboard Box Unfolds Into A Pop-Up iCalendar Holder [Pics]
Innovation

Volkswagon creates a promotional mailing for the digital age

by Ross Brooks
  • 24 february 2014

Calendars may not be the best use of paper, but their role as a free gift and simple promotional tool are undeniable. As part of their desire to become the world’s most ecologically sustainable car manufacturer, Volkswagen has create an eco-friendly version that is also compatible with your iPhone.

think-blue-volkswagon-eco-friendly-calendar-3

Dubbed the “world’s most eco-friendly calendar,” the calendar is not actually a calendar, it’s an iPhone stand that makes it easy to keep sight of your iCalender. Made from 99.9% recycled material and entirely carbon-offset, the iPhone holder is a smarter alternative in an age when we organize our lives digitally.

The calendar falls under the company’s Think Blue initiative, and was created by Memac Ogilvy

Volkswagen // Memac Ogilvy

Source: TrendHunter

Images: Behance

Innovation
  • | {{post.date_formated_today}}
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Read More Read More Read More
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
No search results found.