Harrods Takes Its Runway Show To The Skies [Pics]
This on-flight fashion show drummed up some serious social media buzz for the British brand.
- 11 february 2014
Harrods partnered with British Airways to host a fashion show on board a A380 plane. As models strutted the narrow walkway of the plane, two hundred guests enjoyed this fashion-forward event, while sipping on Champagne and nibbling on hors d’oeuvres catered by luxury hotel The Saxon.
Once the plane set route for Johannesburg, South Africa, the fashion show featured models wearing the summer collection of Stella McCartney, Temperley London, Jenny Packham and Victoria Beckham.
This fashion show marks a year-long partnership between the two British brands, and is an example of how Harrods aims to provide its customers with unique experiences. Known for their high-spirited store events, Harrods has leveraged the power of social media to reach more consumers, giving its followers instant access to backstage happenings and live entertainment.
Source, images: Luxury Daily