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Haagen-Dazs’ New Veggie Flavors Rebrand Ice Cream As Healthy

Haagen-Dazs’ New Veggie Flavors Rebrand Ice Cream As Healthy
Innovation

Haagen-Dazs Japan has rolled out Tomato Cherry and Carrot Orange flavors to appeal to healthy eaters.

Daniela Walker
  • 22 april 2014

Move over, vanilla. Japanese children will soon be reaching for new ice cream flavors in their freezer – Carrot Orange and Tomato Cherry. Sounding more like a juice than a desert, these offerings are the new flavors from Haagen-Dazs Japan as part of their “Spoon Vege” line.

While a vegetable-flavored ice cream sounds less than appetizing, they are healthier options with half the fat of traditional Haagen-Dazs products, according to a Japanese press release translated on RocketNews24.com. Tomato Cherry will combine the acidity of tomato with the sweetness of cherry, while the citrus taste of orange will “give the carrot a sophisticated and refreshing twist.”

While there is no word whether the flavors will launch state-side, they will be arriving in Japanese stores in May. With the rise of juice diets and the push to make vegetables the centerpiece of every meal, it would most likely be welcome by many health-conscious ice cream lovers.

[h/t] Newsday

+Asia
+children
+Haagen-Dazs
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+japan
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