Original programming features bonus scenes, mini-games and subplots.
In an effort to move from a games console to an all-in-one entertainment, the Xbox One will be getting its own original programming. That includes unique features such as bonus scenes, mini-games and subplots that can only be accessed when you watch TV on your console.
Microsoft is serious about their move into other types of entertainment, which is why they even have plans to roll out their own dedicated television studio in June, led by Nancy Tellem, who used to work for CBS and has extensive experience when it comes to figuring out what works and what doesn’t.
The first six series to be made by Microsoft include comedy sketch shows from Sarah Silverman, Michael Cera and Seth Green, a sci-fi show about robots based on a Swedish programme called “Äkta människor,” and reality show about street football that will tie in with the summer World Cup.
Even though there is huge potential in original programming, and Microsoft already have some impressive people on their side, challenges remain. “This is not an easy business,” Tellem told Bloomberg, who was at CBS when shows such as “CSI” and “Survivor” became hits. “There’s a huge failure rate. You have to get up to the plate a lot. Hopefully we can have a higher batting average than most, but it’s a long process.”
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