A new furniture brand asks the customer to get involved.
Customizable clothing has been inching its way into society for a while now, but with the kick off of Milan Design Week, a new company has unveiled an opportunity to customize your own designer furniture.
TOG – also known as All Creators Together – is both a furniture brand and a creative community that seeks to combine the best of technology, humanity, and craftsmanship. They provide design collections in an open source format via an interactive online app, where customers can upload their own personal touches to pre-established designs from the likes of Philippe Starck. Elements like photos, beads, yarn, and stickers have been added so far, and colors, patterns, and geometry have also been altered. Products can either be shipped directly to the client’s home or downloaded as a 3D-printed file.
The flagship TOG store is located in Brazil, but the furniture is actually produced in Italy. TOG enlisted renowned designers like Sebastian Bergne, Jonathan Bui Quang Da, Sam Hecht + Kim Colin, Ambroise Maggiar, Nicola Rapetti, Dai Sugasawa and Philippe Starck to create the naked version of the designs, which are also available for sale as is.