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Colgate Creates Exotic Ice Creams To Test Toothpaste

Colgate Creates Exotic Ice Creams To Test Toothpaste

Architectural food-smiths combine new ice cream flavors with toothpaste.

Michael Ellenbogen

Toothpaste brand Colgate recently teamed up with culinary research, architectural installation and contemporary food design company Bompas & Parr to invent some interesting ice cream flavors.

The ‘tooth-testing’ event had participants create crazy ice creams using liquid nitrogen and unique ingredients like chili peppers, hot sauces, vinegar and violet syrup.

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The goal was to create concoctions that induced tooth sensitivity using catalysts like heat, cold, sweetness and acidity. Then Colgate’s Sensitive Pro-Relief toothpastes were put to the test.

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See more photos of this most excellent product demonstration over on notcot.

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