Highways Reimagined As Interactive Displays That Track Drivers

Highways Reimagined As Interactive Displays That Track Drivers

Razmetkus is a system with interactive pavement and sensors that track the position of all the road's users.

Leah Gonzalez
  • 13 june 2014

Designed by Russian design firm Art. Lebedev Studio, the Razmetkus is a design concept for an intelligent road marking system.

Razmetkus is an interactive highway system with smart surfaces that act as a display, providing drivers with updated information about the traffic situation and alerting them to whatever hazards that may come up on the road. The interactive system also displays instantly-changing road signs and road markings to help drivers navigate through roads safely and securely.

The highway system consists of interactive road pavement and sensors that track the position of all road users – enabling the system to display information specific to individual drivers.


The design studio created animations to demonstrate how the concept system would help drivers on the road.

In one of the animations, the interactive road system starts to display a yellow two-headed arrow indicating the distance between the user’s car and the car in front of it. As the user approaches the car in front of it, the arrow grows shorter and starts changing its color to red – indicating the imminent danger of collision.

In another animation, the interactive highway system is shown displaying the recommended speed for a particular stretch of road. The recommended speed is displayed on the road in front of the user.

Other images show how the Razmetkus interactive highway system can provide drivers with an overall view of the traffic situation, and let drivers know of detours they can take when they find themselves stuck in a traffic jam.


Art. Lebedev Studio was founded in 1995 and is a private company that offers advanced industrial, graphic, web, and interface design. The studio is known for some of its interesting concepts like its tear-off cardboard USB flash drives and its compact keyboard with keys that can display any image and can be assigned any function.

View the clips below to see how the interactive road system works.

Art. Lebedev Studio


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