Glow-In-The-Dark Ice Cream Lights Up Movie Premiere


Luminescent ice cream lets London cinema-goers see their snacks in the dark

Simone Spilka
  • 5 august 2014

Imagine walking into a movie theater and the excitement that might ensue from someone handing you a free ice-cream cone. Now imagine if that ice-cream cone was more interesting than your favorite flavor of Ben & Jerry’s and Haagen Dazs combined.

This childhood dream was real for unsuspecting moviegoers at the End of the World film premiere at London’s Leicester Square. London-based food design team Bompas & Parr lit up the theater with a ‘glow-in-the-dark’ Cornetto, a luminescent ice cream cone that beams florescent yellow.

The unique sweet treat includes the typical elements of the brand, a waffle cone and chocolate lid, but with an additional glowing, edible filling. Each lick radiates florescent beams of light from the tongue.

Ice Cream Illuminates Tongue With Each Lick

Riboflavin, also known as Vitamin B, is the main ingredient of the ice-cream, which brightens under certain light wavelengths. In order to create the unique sensory experience, UV light shone throughout the cinema allowed the ice-cream to glow.

Ice Cream Glows in the Dark

The ‘glow-in-the-dark’ cone allows consumers to see their food in darkness without disrupting the film experience of other people.

The creative duo are¬†known for their impressive experimentations with food, utilizing flavor based concepts for architecture design and culinary research. Since 2007, they’ve imagined novel ways to have dining in our Instagram feeds, and now a way to enjoy eating in the dark altogether.

Reportedly, it tastes delicious.

Bompass & Parr



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry


Get PSFK's Related Report: Future of Automotive

See All
Gaming & Play Yesterday

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Related Expert

Jay Sidhu

Mobile Banking

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Yesterday

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

Design & Architecture Yesterday

Flower Pencils Create Cherry Blossom Petals When Sharpened

A Japanese stationary company developed the special implements in order to create unique shavings

No search results found.