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Lady Gaga and Intel to Honor David Bowie at the 2016 Grammys

Lady Gaga and Intel to Honor David Bowie at the 2016 Grammys
culture

An experimental performance unveils the "wizard behind the curtain" in tribute

by Jennifer Passas
  • 11 february 2016

Lady Gaga will be honoring the work, influence and legend of David Bowie at this year’s Grammys with a performance powered by Intel.

Both Gaga and Bowie have used the medium of the stage — and often their own bodies — to express themselves and the many messages throughout their music. To further propel her Grammy performance to honor one of her greatest heroes, Gaga will have the support of Intel to bring her performance to life.

The collaboration between Intel and Lady Gaga is part of the Experience Amazing campaign. Intel aims to show how its technology facilitates unique experiences throughout the world.

Intel’s involvement with Lady Gaga’s Bowie tribute is part of the company’s multiyear partnership with The Recording Academy for its ‘Next Generation of GRAMMY Moments’ initiative that will launch next during Grammys week. Intel has resealed a teaser video for the project, which features Lady Gaga’s vision and her involvement:

In the video Gaga explains, “With the arsenal of the world’s leading technology at my fingertips, I now have the ability to invent the un-inventable.” She says that the collaboration between herself and Intel will “culminate in a performance that inspires to remind the world of the seed of innovation, the wizard behind the curtain, the mind behind the machine.”

You can check out Gaga’s Grammy performance on Monday, February 15th.

Experience Amazing

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