Apart from a few things from American Apparel and Uniqlo, oh and a knock-off Balenciaga riding hat from H&M, on the whole, there is a lot to lose from fast fashion.

For all the talk about timeless style and designs, the fashion industry can’t help but chase the latest trend. There are those who genuinely create them and those who shamefully knock them off, but when it comes to marketing, they’re equally stuck in a rut.

It’s not a good time for fashion retail.
So, why is it that the owners of Dear 55, a boutique in Manhattans Lower East Side have upgraded and expanded to a much bigger store on nearby Rivington Street, now called Dear Rivington+ ?
The answer is in the +. Owners and designers Moon Rhee and Heyja Do would say that the + represents the addition of menswear and antique furniture designed to complement their existing line of womenswear. Having spent a morning with them at the new store, itʼs obvious that they themselves are the + in the equation.
Dear has had [...]

Now that designer style has become so accessible, thanks to fast fashion knock offs, everyone looks the same. In his book Paris New York Shanghai’, Dutch conceptual artist Hans Eijkelboom intricately proves that although people perceive themselves as being very independent, they actually look very much alike. Which is what’s so [...]

We do like to stir things up at The Joneses, and we’re glad we’ve got a few people fired up with this debate – (Catch up with the conversation: question 1, question 2, question 3, question 4) notably when it comes to research, which, at the end of the day, impacts the subject of the other questions.
So to give people a chance to catch up and fight it out as to whether In a world of businesses like Zappo’s and Google, do you need a strategic brand idea to be highly successful? and yesterdays six billion dollar question: what can [...]

At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new rules are needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces.
Which got me thinking. Hasn’t it always been the role of brands to break rules and create new ones?
And doesn’t that come from brand strategy ideas that create change in culture?
Is ‘new’ just another way of saying ‘good’?
I think we’d all agree that there’s no shortage of good creative thinking in our industry. So why is it often difficult to [...]

At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new rules are needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces.
Which got me thinking. Hasn’t it always been the role of brands to break rules and create new ones?
And doesn’t that come from brand strategy ideas that create change in culture?
Is ‘new’ just another way of saying ‘good’?
I think we’d all agree that there’s no shortage of good creative thinking in our industry. So why is it often difficult to [...]

At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new rules are needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces.
Which got me thinking. Hasn’t it always been the role of brands to break rules and create new ones?
And doesn’t that come from brand strategy ideas that create change in culture?
Is ‘new’ just another way of saying ‘good’?
I think we’d all agree that there’s no shortage of good creative thinking in our industry. So why is it often difficult to [...]

At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new rules are needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces.
Which got me thinking. Hasn’t it always been the role of brands to break rules and create new ones?
And doesn’t that come from brand strategy ideas that create change in culture?
Is ‘new’ just another way of saying ‘good’?
I think we’d all agree that there’s no shortage of good creative thinking in our industry. So why is it often difficult to [...]