Gill Linton

Gill Linton

Technology may 20, 2013

Why Vintage Fashion Doesn’t Have To Be About Nostalgia [PSFK 2013]

Gill Linton, CEO of Byronesque, is working to modernize the fashion industry through online communities.

Work december 21, 2010

The Misguided Extremes of Fast Fashion and the Branding of Nostalgia

Gill Linton explores the work of photographer Chase P Coughlin, who chemically manipulates found vintage photographs of strangers, creating a sinisterly voyeuristic and agitating commentary on the over-polished marketing of Nostalgia.

Luxury november 22, 2010

Is The Fashion Biz In Danger Of Going The Same Way As The Ad Industry?

Gill Linton explores the fashion industry's current obsession with marketing.

Work august 10, 2010

Digital Magazines: Is The Desktop Dead?

Eddie Brannan explains why agencies need to create immersive aspirational worlds in a post-print environment.

Advertising july 20, 2010

Gill Linton: Why The Gap Sponsorship Of “American Woman” At The Met Doesn’t Make Any Sense

Gill Linton explores the disconnect between the brand and the "American Woman: Fashioning An American Identity" exhibit.

Retail june 15, 2010

Gill Linton: Designer Discount, The Death Of Style?

Is this designer discounting bandwagon that otherwise respectable retail brands are jumping on, in fact the end of fashion?

Technology april 27, 2010

Gill Linton: Fashion Democracy And The Marketing Hall Of Naff

When it comes to marketing, broadly speaking, the fashion industry is frankly a bit naff, (for my American friends; naff adjective Brit., informal lacking taste or style.)

Advertising march 25, 2010

Gill Linton: Fashion Is Becoming Dumb And Banal. Long Live McQueen.

I can’t help but think that the memorial for Lee McQueen is as much a memorial to creativity and the future of fashion, as it is for a much loved and revered creative genius.

Sustainability january 28, 2010

The Future Of Fashion Is Recycling The Past, But Is It Good Business?

Three brands prove there is money in catering to niche, unique identities and not just mountains of badly made mass-market knock offs. Meet this decades retail rock stars who don’t actually buy any stock.

Innovation november 6, 2009

Gill Linton: Fast Fashion is For Losers

Apart from a few things from American Apparel and Uniqlo, oh and a knock-off Balenciaga riding hat from H&M, on the whole, there is a lot to lose from fast fashion.

Work september 21, 2009

Gill Linton: Does the Fashion Industry Know What a Brand Strategy Is?

For all the talk about timeless style and designs, the fashion industry can't help but chase the latest trend. There are those who genuinely create them and those who shamefully knock them off, but when it comes to marketing, they're equally stuck in a rut.

Work august 4, 2009
Cities july 15, 2009

Gill Linton: Boycott Beige

Now that designer style has become so accessible, thanks to fast fashion knock offs, everyone looks the same. In his book Paris New York Shanghai', Dutch conceptual artist Hans Eijkelboom intricately proves that although people perceive themselves as being very independent, they actually look very much alike. Which is what's so [...]

Advertising june 5, 2009

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