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Articles by Gill Linton


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  • Is the fashion industry in danger of going the same way as the ad industry-1

    Gill Linton explores the fashion industry's current obsession with marketing.

  • is the desktop dead-1

    Eddie Brannan explains why agencies need to create immersive aspirational worlds in a post-print environment.

  • Gill Linton- Why The Gap Sponsorship Of "American Woman- Fashioning An American Identity" At The Met Doesn't Make Any Sense

    Gill Linton explores the disconnect between the brand and the "American Woman: Fashioning An American Identity...

  • Gil Linton- Designer Discount, The Death Of Style-1

    Is this designer discounting bandwagon that otherwise respectable retail brands are jumping on, in fact the...

  • Gill Linton- Fashion Democracy And The Marketing Hall Of Naff-1

    When it comes to marketing, broadly speaking, the fashion industry is frankly a bit naff, (for my American...

  • Gill Linton- Fashion Is Becoming Dumb And Banal. Long Live McQueen.-1

    I can’t help but think that the memorial for Lee McQueen is as much a memorial to creativity and the future...

  • HumanAPI-525x328

    Three brands prove there is money in catering to niche, unique identities and not just mountains of badly made...

  • clothes closet

    Apart from a few things from American Apparel and Uniqlo, oh and a knock-off Balenciaga riding hat from H&M,...

  • Does the Fashion Industry Know What a Brand Strategy Is-1

    For all the talk about timeless style and designs, the fashion industry can't help but chase the latest trend....

  • gill-linton-dear-retailers-take-a-walk

    It’s not a good time for fashion retail. So, why is it that the owners of Dear 55, a boutique in...

  • gill-linton-boycott-beige

    Now that designer style has become so accessible, thanks to fast fashion knock offs, everyone looks the same....

  • We do like to stir things up at The Joneses, and we’re glad we’ve got a few people fired up with...

  • At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new...

  • g-n-r1

    At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new...

  • At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new...

  • 3410114926_e6b289c9e1_b

    At this years PSFK Conference NYC, I moderated the panel ‘Brand New Rules’, a discussion about whether new...